Thinking about sharpening your brand message? Here are some resources and inspirations to help.
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Why?
Do companies invest in brand messaging?
Tenna communicates clearly, getting everyone on the same page
BlueCore builds a more valuable brand
MeteoGroup supercharges sales, returning to growth
How?
A simple structure and a repeatable process
The Message Matrix is a structure for boiling your value down into a clear story that sells.
Listen in as Cornell University's Alumni leadership council learns "How Not to Bore Your Customers to Death."
This video is 38 minutes long and teaches the basics of the Message Matrix structure.
Thinking about your own Message Makeover?
This video provides key techniques you can use yourself and lets you know when to seek help.
Is it fun?
Yes, it is!
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