Vice President and multiple Product Marketing and Management roles. Developed Oracle's messaging methodology and founded messaging team.
Created "powerfully simple" messaging for Microsoft Dynamics AX 12 release. Used to drive all release marketing, and by by CEO during product announcement.
Product Marketing and messaging for Cloud and Managed Services business.
Marketing team professional development training in messaging and professional presence.
Developed company positioning and product messaging for 5 verticals. Transformation communications for CEO and interim CHRO.
Positioning for advanced open source database management vendor, later acquired by VMware.
The Washington Firm
Business growth and sustainability coaching for CEO.
Developed differentiated new company positioning and product branding.
CMO, developed "Medidata Clinical Cloud" platform positioning for the leader in clinical trial software and one of the world's largest vertical SaaS providers.
Launched first application product line for market leading in Business Intelligence, later acquired by SAP.
Company positioning as leader small business-focused CRM.
Marketing advisory service and business growth coaching for CEO of explainer video animation vendor.
SmartOps (an SAP Company)
Company positioning for advanced inventory management vendor, acquired by SAP.
CMO, repositioned company as "The Microsoft Cloud Expert."
Company positioning and product hierarchy.
Company positioning for world's smartest Contract Lifecycle Management platform.
Company leadership positioning, platform and product branding.