Bluecore needed to evolve and clarify market positioning as it expanded from its triggered email origins. Jeffrey led the executive team to develop new company positioning and product hierarchy. Bluecore recently raised a new funding round of $35 million, and was featured in a Harvard Business Review case study.
In seven years of Product Marketing and management leadership roles, Jeffrey founded the Oracle Messaging team and developed the messaging methodology that is still widely used in the company and by Oracle alumni throughout the industry.
For a major enterprise suite release, Microsoft engaged Jeffrey to sum up millions of dollars of development investment into a short, punchy release theme. The resulting “Powerfully Simple” messaging drove all release marketing, culminating in the CEO's product announcement.
Cisco's Cloud Managed Services encompassed a broad set of products and services offered to telcos, who resold them to their end customers. Cisco engaged Jeffrey to weave these diverse offerings together with a simple, understandable positioning.
Life sciences SaaS leader Veeva engaged Jeffrey to provide professional development in messaging, storytelling and professional presence to their Marketing team.
Fueled by private equity investment and new market pressures, European weather company MeteoGroup embarked on the deepest transformation in its 25-year history. In a year-long engagement, Jeffrey developed new company positioning and industry-specific marketing, as well as key communications for the CEO and head of HR.
NewsCred needed to more fully market their leadership position in the Content Marketing Platform space they had created. Jeffrey led development of a highly differentiated Message Matrix in a few weeks. NewsCred was so successful with the new messaging that they brought Jeffrey back to refresh it a year later, after the company achieved leadership in the Gartner Magic Quadrant.
Doodlecorp CEO Meenu Kumar sought help to reconcile the her growing Delhi-based explainer video company with her personal and artistic goals. As a long-term advisor, Jeffrey coaches Meenu and Doodlecorp to achieve the next level of success for both. During this work, Meenu became a finalist for the India's Mom Achiever Awards and was herself recruited to become a business advisor to much larger Indian firms.
The Washington Firm
Washington Firm President Kristina Moris envisioned a new model for the thriving HR Consulting company. A more platform-based business could reduce her personal client load while plugging in high-level consultants to serve the wave of demand for harassment prevention training. She engaged Jeffrey to help her flesh out and stay on track with this vision.
Even with the world’s largest travel companies as marquis clients, Intent Media found it difficult to briefly express their value proposition and differentiators. The VP of marketing engaged Jeffrey to lead the executive team through a Message Matrix workshop to reinforce their leadership position.
SmartOps (an SAP Company)
SmartOps needed to boil the deep capabilities of their advanced inventory management software down to a few compelling claims. Jeffrey led the executive team through a Message Matrix workshop and was re-engaged to implement the new messages in web content and sales collateral.
As this clinical trial software leader expanded from Electronic Data Capture (EDC) to a broader offering, it needed positioning to knit its expanded product set into a coherent whole. Jeffrey developed the "Medidata Clinical Cloud" platform message as VP of Product Marketing and Chief Marketing Officer.
After disrupting one software market by founding unicorn startup Coupa, Dave Stephens set his sights on another. For his second startup, FreeAgent CRM, Stephens engaged Jeffrey Pease as marketing advisor from day one.