Acknowledged as the messaging expert by Oracle colleagues worldwide, Jeffrey founded the Oracle Messaging team and progressed from Manager to Vice President through roles in Product Marketing, Management and Strategy. The Message Matrix methodology he developed is still widely used at Oracle and by Oracle alumni in leadership roles throughout the industry.
For a major enterprise suite release, Microsoft engaged Jeffrey to sum up tens of millions of development investment in a short, punchy release theme. The resulting “Powerfully Simple” messaging drove all release marketing, culminating with CEO Steve Balmer’s product announcement.
Cisco's Cloud Managed Services encompassed a broad set of products and services offered to telcos, who resold them to their end customers. Cisco engaged Jeffrey to weave these diverse offerings together with a simple, understandable positioning.
Bluecore's brand was a victim of it's own success as it raised new funding, renamed and expanded from it's origins as Triggermail. Jeffrey led the executive team to develop new company positioning and product hierarchy. Bluecore recently raised a new funding round of $35 million.
Fueled by private equity investment and new market pressures, European weather company MeteoGroup embarked on the deepest transformation in its 25-year history. In a year-long engagement, Jeffrey developed new company positioning and industry-specific marketing, as well as key communications for the CEO and head of HR.
NewsCred realized they had not fully marketed their leadership position, leaving room for competitors to encroach on the Content Marketing Platform space that NewsCred largely created. Jeffrey led the executive team to create a highly differentiated Message Matrix in a few weeks and returned to refresh it after the company acheived Gartner Magic Quadrant leadership just over a year later.
Doodlecorp CEO Meenu Kumar struggled to reconcile growing the Delhi-based explainer video company with her own personal and artistic goals. As a long-term advisor, Jeffrey coaches Meenu and Doodlecorp to achieve the next level of success for both. During this work, Meenu became a finalist for the Mom Achiever Awards and was herself recruited to become a business advisor to much larger Indian firms.
The Washington Firm
Washington Firm President Kristina Moris envisioned a new model for the thriving HR Consulting company. A more platform-based business could reduce her personal client load while plugging in high-level consultants to serve the wave of demand for harassment prevention training. She engaged Jeffrey to help her flesh out and stay on track with this vision.
Even with the world’s largest travel companies as marquis clients, Intent Media found it difficult to briefly express their value proposition and differentiators. The VP of marketing engaged Jeffrey to lead the executive team through a Message Matrix workshop to reinforce their leadership position.
SmartOps (an SAP Company)
SmartOps needed to boil the deep capabilities of their advanced inventory management software down to a few compelling claims. Jeffrey led the executive team through a Message Matrix workshop and was re-engaged to implement the new messages in web content and sales collateral.
As this clinical trial software leader expanded from Electronic Data Capture (EDC) to a broader offering, it needed positioning to knit its expanded product set into a coherent whole. Jeffrey developed the "Medidata Clinical Cloud" platform message as VP of Product Marketing and CMO.
The Chief Marketing Officer of this publicly traded life sciences SaaS leader engaged Jeffrey to provide professional development in messaging, storytelling and professional presence to the Product Marketing team.
After disrupting one software market by founding unicorn startup Coupa, Dave Stephens set his sights on another. For his second startup, FreeAgent CRM, Stephens engaged Jeffrey Pease as marketing advisor from day one.
Visionary contract managemeCompany positioning for world's smartest Contract Lifecycle Management platform.
Positioning for advanced open source database management vendor, later acquired by VMware.