Vice President, Product Marketing, Management and Messaging. Created widely adopted messaging framework and founded Oracle messaging team.
Created "powerfully simple" messaging for Microsoft Dynamics AX 12 release, used to drive all marketing and product announcement by CEO.
Messaging framework for Cloud and Managed Services business.
Company messaging framework and product hierarchy.
New company and industry positioning. Executive coaching and key communications for CEO and interim CHRO.
Company leadership positioning, platform and product branding.
Marketing advisor and executive coach for CEO coach for explainer video vendor.
The Washington Firm
Marketing advisor and executive coach.
Developed differentiated new company positioning and product branding.
SmartOps (an SAP Company)
Company positioning for advanced inventory management vendor.
CMO, developed "Medidata Clinical Cloud" platform positioning for the leader in clinical trial software and one of the world's largest vertical SaaS providers.
Training and coaching for Product Marketing team.
Launched first application product line for market leading in Business Intelligence, later acquired by SAP.
Company positioning as leader small business-focused CRM.
CMO, repositioned company as "The Microsoft Cloud Expert."
Company positioning for world's smartest Contract Lifecycle Management platform.
Positioning for advanced open source database management vendor, later acquired by VMware.